As a matter of fact, recently, Google changed how it shows the search results. Today you will find Google Maps and the regular results when you do a Google search. Usually, the Google Maps appear above other organic search results. As a result, individuals are more likely to look into the Google Maps instead of scrolling down to the other organic result. Therefore, Google Maps Marketing is important to reach your local customers.
Generally, Google Maps Marketing utilize Google Maps functions to ensure your business is visible on Google Maps when a similar product or service to the one you offer is searched for. Google Maps Marketing involves optimization of Google My Business for prominence and relevance of business to be easily established.
Basically GBM or Google My Business is a free tool for businesses by Google. This tool help businesses to deal with their online presence like maps as well as searches. Also, the tool allows you to interact with customers, manage business information, and understand and enhance your presence.
To ensure your business dominates on Google Maps, you should know how Google determines local ranking. This is usually important for success in Google Maps Marketing. There are, however, various factors that will determine results on Google Maps.
Usually, Google determines relevance by matching searches with the local listings. Therefore, when the local listing and the search query match many times, there is the possibility of higher ranking.
Based on the location in the search query, Google is able to determine the distance of each possible search result. This makes it possible to get more relevant results, as well as near to the mentioned location.
3. The popularity of the business.
When displaying the local results on the Google Maps, prominence is often considered. Prominence is simply an indication of business popularity. Usually, will know a famous brand, store or hotel. As a result, popular establishment may be ranked higher in local results. On the other hand, prominence could be determined through reviews, directories among others. However, the three factors are combined to establish ranking on the Google Maps. This is because a single factor will not create change in the local ranking.
Basically, Google Maps Marketing involves optimization of GMB listing to create relevance and prominence upon a search for similar services or products to those offered by your business.
One of the advantages of Google Maps Marketing is to allow listing of your business on Google Maps for exclusive online presence showing the location of your business. As a result, people become aware of your business.