Search engine optimization has always been at the heart of Internet-based business marketing. With the right text on your pages, you will show up prominently in search results, get more attention and beat your competitors. But if you think that SEO and web design are two totally different parts of e-marketing, you’re wrong. In fact, if you want truly successful online campaigns, you need to marry the two.
Here are five ways your SEO depends on your web design and vice-versa:
Simply by alt-tagging each pictures on your website, you provide additional content to help search engines find you when they go fetching search results for a user. However, this is not all there is to image SEO. Photos that are too large will slow down your page load times, and that can drive down your rankings. In addition, when naming your images, use words that are likely to be used by searchers.
No to Content Blocks
Even with the best of intentions, avoid blocking people from content in your website as this could hurt your search rankings. This includes “exclusive” sections for members, as well as forms that must be filled or payments that must be made before one can get access to content. If these are necessary, at least, you should have enough pages open to the public.
Google wants to be useful to the people each and everyday. Therefore, make it a point to update your information from time to time, or your site may be swept under the rug as more current sites are prioritized.
You can create a section for your most important pages that you can regularly update with news, your latest products or services, and your latest photos. Along this line, it would be perfect to have a blog and have someone post new content every number of days (every everyday). Again, this is a chance for you to use SEO keywords that will speak to search algorithms.
Even if you already have a URL, you can still affect your search results by giving your webpages SEO-friendly names. A URL like yoursite.com/sambo-coach, for instance, will bring you potential customers who are looking for a sambo coach. Geographic information can also be injected into your URLs to help with location-based searches.
Knowing that an increasing number of users now depend on mobile devices, you have to make sure that your website is mobile-responsive. In fact, Google penalizes sites that aren’t mobile-friendly by giving them lower rankings. Experts also recommend adding an FAQ section to meet question-based voice searches.